The world is getting smaller and smaller virtually but that does not mean we’d all be able to cover the distance the separates us all. The world has changed a lot but most of these changes were brought about by technological advancements. The popularity of the Internet became even more unstoppable with the emergence of smart gadgets. You no longer need to use a laptop or a computer to be able to access the web like you used to. The world suddenly became accessible through your fingertips and it helped a lot that Internet access was made more available to the public too or more affordable for home use.
Nowadays, social media has become a household name mostly because almost everyone uses it every day, especially the teens and young adults who are most active online. Can you imagine life without Facebook, Twitter, Instagram, Snapchat and many others? These social channels wiped out the word boredom from the dictionary and everyone rejoiced. It is a common sight to see people hooked on their smart gadgets all throughout the day. Social media is the perfect 24/7 plaything for both the young and adults alike that you don’t mind getting addicted to.
I was just as excited as everyone else when my college was finally on Facebook. I opened an account that day. But now, almost 15 years later, it’s too much. A decade or more into this grand social experiment, it’s obvious social media is changing us, and not for the better.
It zaps my productivity and places me into a narrow bubble of people whose actions and feelings have little impact on my daily life. Multiply this by the billions of social media users online, and we have a fundamental restructuring of how people form and grow relationships, with huge ramifications for American political life.
The average person spends nearly two hours a day on social media. That’s five years and four months over a lifetime, and beats the amount of time spent eating and drinking, socializing, and grooming.
And although the internet has democratized information sharing by opening up access, it has also cheapened opinions. It’s taken Americans’ focus from their homes and local communities to national and international issues, which influences their lives much less.
This shift will continue to impact how we govern, how we vote and how we engage civically.
Along with the popularity of social network sites are computer jargons used by just about everyone who is using social media on a regular basis. Unfortunately, too much social media has also affected relationships. SNS distanced you from the people around you but bridged the distance from loved ones living abroad. Fake news became a thing as well and has duped many people into believing stories that aren’t entirely true.
If keeping up with the latest social media trends feels like it’s harder than keeping up with the Kardashians, you’re not alone.
The very nature of social media is that it’s fast. Social networks are where people go for quick snippets of everything going on with the people, brands and places about which they care. They’re also where people go when they want an immediate response about something, such as a customer service issue with a business. Furthermore, the social networks themselves have fostered a fast-paced environment, changing how things look and feel, adding new features and updating algorithms at a rapid-fire pace.
5 Trends for Social Media Marketers in 2017
To start, let’s dive into the latest trends shaping how marketers need to approach social media. Only a few months into 2017, and it’s already clear that this will be a big year in the social-sphere, as marketers need to ramp up on different approaches and technologies in order to inject new life into their social media presence to really hit the mark. Here are the top five trends we’ve seen this year to date:
User generated content
Like the technology itself that powers social media itself that is dynamic, social media trends are just as flexible too. Some trends stay for good while others are only as fleeting as the thankful emoticon on Facebook quite recently. While there has been news about it only lasting for a week in celebration of Mother’s day, many were still aghast after not seeing it in their newsfeed anymore.
Unless you’re a pioneer in the field yourself and work alongside brilliant minds like Gates and Zuckerberg, it is hard to tell what the future of social media will be like. We live in the moment and we relish the gift that social media offers in our daily pursuits but we also don’t want to lose our sense of humanity and compromise personal relationships because of our over fixation with our virtual life.