Social media is life. Ask any millennial or teen these days and they definitely live and breathe social media. The emergence of smartphone and other smart gadgets made social networks a household name and a habit many people can’t resist. And who could, right? There is an entirely different world inside these social networks and hours will pass by without you ever feeling lonely or bored ever again.
While social media started as a social networking site, it has now evolved and became an excellent tool for business owners to grow and promote their business without spending a fortune. Most importantly, you are in touch with your customer base and you’d know for yourself what they really want or not directly from them. There are various social networks and they work differently from the other. So keep that in mind because certain businesses thrive in certain networks and not on some. For a small business that lacks money and manpower, social media can be your friend and take your small business to the next level.
When Snapchat went public this year, it was a reminder to many small business owners that they need to be part of the social media evolution. But which